Post by account_disabled on Dec 27, 2023 1:02:39 GMT -7
Owners of all online stores around the world struggle with abandoned carts. However, there are a number of ways to reduce their number, improve the conversion rate and encourage users to make a purchase. These include: optimization of the shopping cart page. Let's check what elements of an e-commerce website you need to take care of to effectively recover abandoned carts. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Abandoned carts - concept and possible causes.
Abandoned carts in an online store occur when the user does not WhatsApp Number List complete the purchase despite adding a product to the cart. Typically, users refrain from completing the transaction due to: high delivery costs, additional fees they didn't know about before, too long and complicated purchasing process, low performance and page speed, the website is not adapted to work on mobile devices, the need to fill out long forms, limited payment and product delivery options, the need to register in the store to place an order. To reduce the number of abandoned carts and at the same time improve the conversion rate , you should eliminate the above obstacles, take care of the UX of the website and optimize conversions. You can find more about conversion optimization in online stores in the following articles: 4 steps to increase website conversions Why don't you have sales in your online store? Conversion rate optimization in the online store How to recover abandoned carts?
Take care of your website's performance Website performance is one of the key elements that can decide whether a user will abandon the cart or pay for the products in it. What can you do to improve it? 1. Improve your page speed The loading time of your website is yours to be or not to be sold online. If a page takes longer than 3 seconds to load, you are more likely to leave the page. To improve site speed: compress product photos and other images, use modern image formats - JPG and JPEG, use a network of distributed CDN servers, limit unused HTML and JavaScript code, avoid a large number of graphic elements, videos and animations, choose the right server that provides good speed and supports cache, test the website in GTmetrix and PageSpeed Insights tools and follow their tips.
Abandoned carts in an online store occur when the user does not WhatsApp Number List complete the purchase despite adding a product to the cart. Typically, users refrain from completing the transaction due to: high delivery costs, additional fees they didn't know about before, too long and complicated purchasing process, low performance and page speed, the website is not adapted to work on mobile devices, the need to fill out long forms, limited payment and product delivery options, the need to register in the store to place an order. To reduce the number of abandoned carts and at the same time improve the conversion rate , you should eliminate the above obstacles, take care of the UX of the website and optimize conversions. You can find more about conversion optimization in online stores in the following articles: 4 steps to increase website conversions Why don't you have sales in your online store? Conversion rate optimization in the online store How to recover abandoned carts?
Take care of your website's performance Website performance is one of the key elements that can decide whether a user will abandon the cart or pay for the products in it. What can you do to improve it? 1. Improve your page speed The loading time of your website is yours to be or not to be sold online. If a page takes longer than 3 seconds to load, you are more likely to leave the page. To improve site speed: compress product photos and other images, use modern image formats - JPG and JPEG, use a network of distributed CDN servers, limit unused HTML and JavaScript code, avoid a large number of graphic elements, videos and animations, choose the right server that provides good speed and supports cache, test the website in GTmetrix and PageSpeed Insights tools and follow their tips.