Post by account_disabled on Feb 27, 2024 23:33:30 GMT -7
WHY CAN FACEBOOK LIVE BE USEFUL FOR BUSINESSES? Already in 2014, CEO Mark Zuckerberg declared: "Within five years, most of Facebook will be video." Between January 1 and September 30, 2016, the social platform generated an incredible 2,400 billion views, and over 77 billion interactions. I am hosting a speech by Massimiliano Sossella, creative, digital, writer, director , on the great theme of how to use Facebook Live and its strategic value in the digital communication of companies. But why should brands be excited about Facebook Live? Because it is the best way to create engagement with followers . It also allows it to bypass traditional broadcast channels to become the main source of news for Millennials, who rely on social video, rather than TV, for breaking news.
Using live videos increases Facebook's organic reach the possibility for a follower to see the brand's post on their wall. According to Facebook, users are 10 times more likely to comment on a video than other forms of media , and a video Nepal Phone Number on Facebook when live attracts users' attention more than 3 times more than a normal video ! That said, here are some tips for getting the most out of Facebook Live . FACEBOOK LIVE: WHAT TYPE OF CONTENT WORKS BEST Ask me everything & Q&A sessions – Possibility of giving a fixed appointment to fans for a question and answer session on specific or general topics, with experts or celebrities. Events, announcement of new products or services – A launch event is not necessarily just a physical event.
You can capitalize on your audience's anticipation or curiosity with a live broadcast. A look behind the scenes – Making people understand the work and people behind the products and services humanizes the brand and creates affection. Interviews – Special guests, people who arouse curiosity either because they are known or because they do something special always arouse interest. Demo & How-to – From a customer care perspective, a live show where you show how to use the products or services, how to solve some common problems is able to lighten the customer service workload. Challenges – How many people can you fit in a car? How long does a robot charged with alkaline batteries last? Often these seemingly stupid tests arouse curiosity and sometimes go viral.
Using live videos increases Facebook's organic reach the possibility for a follower to see the brand's post on their wall. According to Facebook, users are 10 times more likely to comment on a video than other forms of media , and a video Nepal Phone Number on Facebook when live attracts users' attention more than 3 times more than a normal video ! That said, here are some tips for getting the most out of Facebook Live . FACEBOOK LIVE: WHAT TYPE OF CONTENT WORKS BEST Ask me everything & Q&A sessions – Possibility of giving a fixed appointment to fans for a question and answer session on specific or general topics, with experts or celebrities. Events, announcement of new products or services – A launch event is not necessarily just a physical event.
You can capitalize on your audience's anticipation or curiosity with a live broadcast. A look behind the scenes – Making people understand the work and people behind the products and services humanizes the brand and creates affection. Interviews – Special guests, people who arouse curiosity either because they are known or because they do something special always arouse interest. Demo & How-to – From a customer care perspective, a live show where you show how to use the products or services, how to solve some common problems is able to lighten the customer service workload. Challenges – How many people can you fit in a car? How long does a robot charged with alkaline batteries last? Often these seemingly stupid tests arouse curiosity and sometimes go viral.