Post by account_disabled on Mar 6, 2024 0:44:30 GMT -7
And latin america is one of the regions that will continue to advance on this issue. How to optimize e-commerce using ai? First of all, analyzing and determining what objectives the business pursues. With that in mind, strategies should be focused and search for the best technological options to boost the organization or brand. Applying ai in these times is a simple task, since there are experts who will know what to recommend and how to use it in different market niches. 4 benefits of ai in online purchasing processes automation is one of the great advantages of artificial intelligence, and here we will tell you some advantages of implementing it in digital stores. 1 – personalization in the customer experience ai applied to online purchasing processes helps sellers offer personalized experiences, since, thanks to previous analysis, it determines what customers need. How is this achieved? Well, the data are the protagonists in this story. But, to recognize valuable information and adapt it to what people are looking for, it is necessary to analyze it and know how to interpret it correctly. That is why ai, although it automates processes, does so partially, since human intervention is always necessary.
By creating a personalization in the customer's own experience, it is possible to learn more about the target audience, delivering valuable content and relevant information. 2 – visible improvements in customer service through chatbots virtual assistants are key in customer service strategies. According to the results of a study carried out by watermark consulting, customer-oriented companies obtained a profit of 307%, while those that relegated the issue achieved Buy Bulk SMS Service only 90%. What's more, according to zendesk's cx trends 2022 report, 93% of customers will spend more with companies that offer their preferred option to communicate with them, among which chatbots stand out. The report also indicates that 61% of customers would switch to a competitor after a bad experience with the brand. Is there any doubt that customer service is a key point for the growth of a company? The data shows that it is. Let's keep in mind that chatbots are capable of simulating a human conversation, maintaining a fluid conversation with customers through a pre-established question and answer system.
These virtual assistants automatically learn from their interactions with customers and refine their skills every day, so that the conversation becomes reliable, natural and, above all, useful. Here are some tips for designing effective chatbots . 3 – optimization in logistics, inventories and sales forecasting the delivery of products in online purchasing processes is a great pain point for companies and customers. Many businesses do not have their own logistics service, which is why they turn to external agents who are responsible for the delivery of products (postal services, pick & pack systems, couriers, etc.). And, furthermore, the lack of stock due to not keeping the databases updated can cause someone to buy something that is not available. Delays cause a loss of customer trust with the brand, and cause some type of frustration in buyers. With the help of ai , predictive analysis can be carried out and sales and merchandise replacement strategies can be designed. And machine learning and process automation are key to this. On the one hand, this type of artificial intelligence is capable of learning and classifying data to anticipate what customers need, and on the other, it can automate human tasks and, in this way, make the most of employee talent.