Post by hasina789956 on Oct 29, 2024 2:32:08 GMT -7
In the digital age, with new purchasing habits and the combination of online and offline marketing strategies , having a tool dedicated to data and customer relationship management is an essential must-have for any marketing department. Thus, CRM tools have been part of the flagship software in which companies are investing for several years, looking to improve their internal and external interactions and to make good use of all the data they collect. Literally, CRM is the acronym for “ Customer Relationship Management” and contrary to what it might suggest, it is not the prerogative of sales teams. Thanks to its many features and the knowledge it provides access to, CRM is a powerful ally for marketing teams, more aligned than ever with sales departments . A CRM tool is therefore a bit like the Holy Grail that all marketing departments wishing to set up a robust 360° strategy must obtain. We explain why in points! It democratizes and facilitates access to information One of the main advantages of a CRM tool is the recording of a large volume of data, which will then be useful to each of your company's teams.
Indeed, by centralizing all the data on your customers, their purchasing journeys, their transactions and interactions ; CRM allows you to access in one click a wealth of information that you will be able to exploit from the definition to the implementation of your marketing strategy. Accessible wherever you are in the world as long as you have an internet connection, the CRM tool makes it possible to efficiently bulk email campaigns share information between members of your company. Your internal organization is therefore positively impacted. Each employee can find the information they are looking for independently and access the history of exchanges (calls, emails exchanged, after-sales service in progress, purchases, etc.) with prospects and customers without waiting for a third party to provide them. It helps you build lasting relationships with your customers By storing all the data on your prospects, customers and partners, your CRM tool acts as an archive memory for your company and your business.
Depending on the data you choose to keep over time, you can know at any time what type of interlocutor is contacting you or which audience would be most likely to be attracted by your offers and services. Not only do you keep invariable data such as marital status or the item purchased by the customer 2 years ago, but you will also be able to have classifications and other data generated by the advanced calculations of the tool's algorithms. Thus, you will be able to evaluate the appetite of your prospects for a type of product or the RFM (Recency, Frequency, Amount) segment to which it belongs. With all this knowledge, you will be able to construct a personalized speech, adapted to each interlocutor and address it to them at the most opportune moment, via the channel that seems most appropriate to them. All this contributes to gaining their trust while giving them the feeling that they are unique in your eyes. This is the method used by the champions of growth, GAFAM and their ilk .
Indeed, by centralizing all the data on your customers, their purchasing journeys, their transactions and interactions ; CRM allows you to access in one click a wealth of information that you will be able to exploit from the definition to the implementation of your marketing strategy. Accessible wherever you are in the world as long as you have an internet connection, the CRM tool makes it possible to efficiently bulk email campaigns share information between members of your company. Your internal organization is therefore positively impacted. Each employee can find the information they are looking for independently and access the history of exchanges (calls, emails exchanged, after-sales service in progress, purchases, etc.) with prospects and customers without waiting for a third party to provide them. It helps you build lasting relationships with your customers By storing all the data on your prospects, customers and partners, your CRM tool acts as an archive memory for your company and your business.
Depending on the data you choose to keep over time, you can know at any time what type of interlocutor is contacting you or which audience would be most likely to be attracted by your offers and services. Not only do you keep invariable data such as marital status or the item purchased by the customer 2 years ago, but you will also be able to have classifications and other data generated by the advanced calculations of the tool's algorithms. Thus, you will be able to evaluate the appetite of your prospects for a type of product or the RFM (Recency, Frequency, Amount) segment to which it belongs. With all this knowledge, you will be able to construct a personalized speech, adapted to each interlocutor and address it to them at the most opportune moment, via the channel that seems most appropriate to them. All this contributes to gaining their trust while giving them the feeling that they are unique in your eyes. This is the method used by the champions of growth, GAFAM and their ilk .