Post by sumaiyasumi8855 on Oct 29, 2024 23:19:54 GMT -7
On August 24, 2022, Google announced that it was launching its latest major update, called Google's Helpful Content Update , undoubtedly an update that has caused a great stir and generated many conversations in the SEO world but... Do you know who will be affected by this update and what will Google take into account from now on? We'll tell you all about it in this post!
Google's
bulk sms marketing helpful content update
How has this new update been deployed?
How to avoid being penalized by Google's helpful content update?
Google's helpful content update
On August 18, 2022, Google posted on Twitter that it was preparing a new update to its algorithm focused on improving content: Google's Helpful Content Update.
With this new update, officially launched on August 24, 2022, Google seeks to better reward content that provides a satisfactory experience to users. That is, content made by and for people, rather than content made simply to rank in search engines.
In this sense, Google wants to reward websites with content that provides original and useful information.
On the other hand, the update is also designed to penalize websites that have a lot of unsatisfactory or useless content.
Google's overall goal is to help searchers find unique, high-quality content.
Unlike previous updates in recent years, such as the March 22 Product Review update , which targeted specific types of pages, Google's helpful content update affects the entire domain. This means that if a domain has a relatively high amount of content that's been identified as not helpful, the entire site could be penalized.
How has this new update been deployed?
Every time Google releases a new update, it introduces a new ranking signal that will be considered alongside Google's other pre-existing signals. This way, Google's systems will be able to automatically identify content that is low in value, has low added value, or is not particularly useful to users.
What if your website has been affected? Will you be able to recover the lost traffic? Google has already answered these questions:
Google has explained that Helpful Content is not a binary signal. It is not “helpful/not helpful,” but rather there are varying degrees of “low helpfulness.” A site that is classified by the algorithm as “high in unhelpful content” will experience a stronger negative effect than one with less of it.
Since this update will be running continuously, if you remove useless content or start working on a good SEO content strategy, you could recover lost traffic and visibility. However, this recovery may take a few months to occur, since the algorithm will have to "check" that the absence of useless content is permanent.
Don't panic! To start with, this update will only affect English searches globally, with plans to expand to other languages in the future.
How to avoid being penalized by Google's helpful content update ?
If you want to know if your content can survive this latest launch, Google provided 6 questions to assess whether your site is on the right track:
Do you have an existing or planned audience for your website that would find the content useful if they came directly to you?
Does your content clearly demonstrate first-hand experience and deep knowledge (for example, experience that comes from actually using a product or service, or visiting a location)?
Does your site have a clear goal or focus?
After reading your content, would someone walk away feeling like they'd learned enough about a topic to help them achieve their goal?
Will anyone who reads your content leave feeling like they had a satisfying experience?
Have you considered our recommendations for core algorithm updates and product reviews?
Google has stated that if the answers to all these questions are yes, there would be nothing to worry about while the useful content update is being implemented.
With these questions, Google wants to reinforce what it has been doing for months: following its recommendations on EAT (Expertise, Authoritativeness, Trustworthiness) and ensuring that the content is unique, original and provides value to users.
Don’t forget! Good SEO has always been about generating valuable traffic from real people. So SEO, if done right, can and does help people-focused content perform even better in search engines.