Post by sumiseo558899 on Nov 7, 2024 2:42:59 GMT -7
Recently, you can increasingly see such vacancies as UX designer, UX copywriter, UX analyst... The variability of professions in the UX field is increasing all over the world. In Russia, these specialties appeared relatively recently and are gradually gaining popularity. However, so far mainly in large companies in the two capitals and some regional agencies.
Sergey Klenkin, founder and director of the digital agency Original Works, helps you understand what UX is, whether you need it, and how to live with it.
If you have dealt with the creation of content writing service websites or applications, built a sales funnel on the Internet, then you have probably heard about Usability Experience. This is a term from the past - now they increasingly talk about User Experience or UX (there is no adequate Russian-language term, so we will use a borrowed version), but some continue to think that these are just synonyms.
In fact, usability should be considered as one of the components of User Experience. Usability, to put it simply, is simply the convenience of the interface, without taking into account what the user already knows and what products he has used before.
User Experience is a much broader concept. It includes successful experience of interaction with a product by a specific audience, taking into account their previous experience.
news
For example, the keyboard layout we are all accustomed to is not the best in terms of convenience and typing speed; more effective ones have been around for a long time. But imagine how you will type text on an unfamiliar layout – all your previous experience will interfere. Therefore, from the UX point of view, a regular qwerty keyboard is ideal.
always covers more: the sequence and logic of actions on a website in accordance with the user's past experience on other websites, office programs, operating systems or applications on the phone.
using the example of Sberbank Online
Sberbank is changing. Recently, we can note a trend of choosing a bank based on the convenience of the mobile application. Using the example of Sberbank Online, we can see how marketers and UX specialists come to a compromise.
Some time ago, the app added "Dialogues" - it became convenient to track transfers to specific people. But then the marketers most likely decided to add "frills" - postcards, messages appeared - and the functionality shifted towards the messenger.
Sergey Klenkin, founder and director of the digital agency Original Works, helps you understand what UX is, whether you need it, and how to live with it.
If you have dealt with the creation of content writing service websites or applications, built a sales funnel on the Internet, then you have probably heard about Usability Experience. This is a term from the past - now they increasingly talk about User Experience or UX (there is no adequate Russian-language term, so we will use a borrowed version), but some continue to think that these are just synonyms.
In fact, usability should be considered as one of the components of User Experience. Usability, to put it simply, is simply the convenience of the interface, without taking into account what the user already knows and what products he has used before.
User Experience is a much broader concept. It includes successful experience of interaction with a product by a specific audience, taking into account their previous experience.
news
For example, the keyboard layout we are all accustomed to is not the best in terms of convenience and typing speed; more effective ones have been around for a long time. But imagine how you will type text on an unfamiliar layout – all your previous experience will interfere. Therefore, from the UX point of view, a regular qwerty keyboard is ideal.
always covers more: the sequence and logic of actions on a website in accordance with the user's past experience on other websites, office programs, operating systems or applications on the phone.
using the example of Sberbank Online
Sberbank is changing. Recently, we can note a trend of choosing a bank based on the convenience of the mobile application. Using the example of Sberbank Online, we can see how marketers and UX specialists come to a compromise.
Some time ago, the app added "Dialogues" - it became convenient to track transfers to specific people. But then the marketers most likely decided to add "frills" - postcards, messages appeared - and the functionality shifted towards the messenger.