Post by account_disabled on Dec 5, 2023 23:36:05 GMT -7
Your sales force still has a lot to improve, right? Returning to the idea that Google is a city, each page of your website allows you to build at least one more store, perhaps in the center or on the periphery, depending on your authority and your investment, But your website is limited in size, isn't it? The size depends on the number of products and how much you can talk about each one. When we talk about content published through the blog, and with a strong strategy behind it, we are referring to unlimited growth. That is, each piece of content adds a page within your website and each page is another store that is built. And the bigger your website is, the more chances you have of appearing for that keyword with an extremely high search volume.
Starting with a practical example, we can observe the Phone Number List results of Barba Brava in SEMrush. convert visitors into customers - barbabrava site data Although the site is well indexed, the public's biggest gateway from Google is through the content: 73.39% of the traffic comes from the subdomain “blog.barbabrava.com.br”. This happens precisely because this is much larger than the domain that depends only on the available products. We can notice that difference in size on Google, even when we compare Rock Content's institutional site with our own blog in Brazil. convert visitors into customers - rock content data in brazil It is much more common for someone to become a Rock Content client through a search like "digital marketing" than by searching directly for how to hire Rock Content's services.
Addition to having good entrance doors, we need the visitor to maintain their interest until they become a customer. Therefore, there are other complementary strategies that must be applied. How to boost your sales force? Remember at the beginning, when we talked about having a good sales force? The salesperson needs to be ready to welcome the customer and help them at the time of purchase, thereby increasing the conversion and relationship with them. So, who knows maybe I'll come back and buy again. Once again, when we talk about a virtual store, your seller is the website itself and its content.
Starting with a practical example, we can observe the Phone Number List results of Barba Brava in SEMrush. convert visitors into customers - barbabrava site data Although the site is well indexed, the public's biggest gateway from Google is through the content: 73.39% of the traffic comes from the subdomain “blog.barbabrava.com.br”. This happens precisely because this is much larger than the domain that depends only on the available products. We can notice that difference in size on Google, even when we compare Rock Content's institutional site with our own blog in Brazil. convert visitors into customers - rock content data in brazil It is much more common for someone to become a Rock Content client through a search like "digital marketing" than by searching directly for how to hire Rock Content's services.
Addition to having good entrance doors, we need the visitor to maintain their interest until they become a customer. Therefore, there are other complementary strategies that must be applied. How to boost your sales force? Remember at the beginning, when we talked about having a good sales force? The salesperson needs to be ready to welcome the customer and help them at the time of purchase, thereby increasing the conversion and relationship with them. So, who knows maybe I'll come back and buy again. Once again, when we talk about a virtual store, your seller is the website itself and its content.